Websites for cafes in Newcastle
For cafes who want more of the Newcastle work coming through the site: your hours down to the minute, the menu as text and the coffee on the first screen.
From AUD 1,500, fixed before we start. No deposit. You pay when it's live.
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A cafe's site for Newcastle
People search for Newcastle plus an area, such as Lake Macquarie, Maitland, Port Stephens or the Hunter Valley, rather than the city name on its own. Salt air and coastal wind are hard on paint and fittings, summers are warm and humid with sea storms, and the Hunter has flooded around Maitland more than once.
Many Newcastle commuters stop on the way to the train or the office, so show how early you open, how fast a takeaway order is ready and whether they can order from their phone before they arrive. Near the water around Newcastle, people want to know about outdoor seating, beach walkers with dogs and whether the wind changes the morning. Show your outdoor tables and say what you do about weather. Newcastle is big enough that people look for a cafe near where they already are. Put your suburb and the nearest landmark in the first line, and say whether people from Charlestown or Belmont will find parking easily. Students around Newcastle use cafes to study and meet. Say whether there's wifi and power points, how late you stay open and whether a table is fine for a couple of hours with a coffee.
Name the places you really work, the way people type them: Charlestown, Wallsend and Warners Bay, not just Newcastle.
Searches worth answering
- "brunch Newcastle"
- "coffee Newcastle"
- "cafe catering Newcastle"
- "dog friendly cafe Newcastle"
What the site has to carry
- The menu as text, with a note on what time breakfast and lunch stop.
- A map link and a sentence on how to find the door, the parking or the nearest stop.
- How to pre-order and collect, if you offer it, with the cut-off time stated.
The work to name
- pre-orders
- office catering
- coffee beans
- morning tea platters
- cakes and baked goods
The rules that shape the words
Best coffee and similar claims on the site need a named source and a year, or they can mislead.
Where you sell alcohol, your state's liquor advertising rules reach the website too, so check them before posting a drinks deal.
Sample designs
Designs for cafes
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Daylight, butter and the hours up top
A daylight photograph of the room, then the hours with today marked, the address and the booking button on a butter band.
Sample design. Little Kurrajong is a fictional business.
Cafes in Newcastle: questions
- What about specials that change every day?
- Keep a short specials line at the top of the menu page that you edit each morning, or say ask at the counter and leave the standing menu alone. A photo of the board uploaded daily is fine too. A stale special is worse than none.
- Is it worth listing coffee beans and merchandise online?
- If you sell them, a page with photos, a short note on the roast and a buy link, or a line saying to ask at the counter, is a better shop window than a shelf behind the till. Keep it small and list only what you really stock.
- Should a cafe in Newcastle name Lake Macquarie and Maitland?
- Yes. People in Warners Bay and Maitland often search with their own area name, not Newcastle, and may not assume you cover them. Naming the areas you reach, one by one, tells them and Google at the same time.
From AUD 1,500
Fixed before we start. No deposit. You pay when it's live.
- Your site goes live on your domain and you've got 7 days before the invoice is due.
- The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
- You edit your own words and photos, and your old site stays where it is until you're happy.
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