Buyers compare solar quotes closely. What helps a site stand out?

Showing exactly what's in a price: the panels, the inverter, the mounting, the switchboard work and the paperwork. When two quotes differ, the customer wants to know why. A page that spells it out makes yours the one that's easy to understand.

Should I advertise savings or payback?

Be careful. A figure depends on the household's use, the roof and the tariff, and you can't promise it. Better to say what affects the result and invite the customer to send a recent bill so you can talk about their house.

How do I show I'm accredited?

State the accreditation with its number and the scheme that issues it, and check that any badge on the site is the current one. Show your electrical licence separately. A buyer worried about dodgy installers will look for those numbers first.

Do batteries need their own page?

Yes. A battery buyer already has a system and wants to know about compatibility, backup power and what goes in the switchboard. They search for it by name, so a separate page, with the brands you fit, captures people who would never read a page about new panels.

What should the quote form ask?

The suburb, the roof type, the age of the switchboard, whether the home is single or three-phase and roughly what the bill looks like. Ask for a photo of the switchboard too. Each answer lets you give a firmer figure and shows the buyer you know the trade.

Should I name the panel and inverter brands?

Yes, since buyers look them up. Say why you chose them and how their warranties work. If you offer more than one range, explain what separates them. Hiding the brands makes people suspect they are the cheapest on the market.

Websites for solar installers

Website design and development for solar installers across Australia: a quote form that asks about the roof, the switchboard and the power bill.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

What a site for solar installers has to do

A solar buyer has usually done a lot of reading before they call. They have heard about payback, about cowboy installers and about systems that never delivered what the brochure said. What they want from a site is evidence that you're accredited, that you use equipment they can look up and that your quote spells out what is and isn't in the price.

Solar is also a trade with two kinds of customer: new installs and people who already have panels and want a battery, an inverter swap or a fault fixed. Give each group a page. A quote form that asks about the roof, the switchboard and the bill gets you the details you need and shows the buyer you know where installs go wrong.

What the site carries

Your installer accreditation and your electrical licence, each with its number, stated plainly.
The panel and inverter brands you fit, named, with a line on why you choose them.
A quote form asking the roof type, the switchboard age, whether there's three-phase and roughly what the power bill looks like.
A plain account of what a system price includes: panels, inverter, mounting, switchboard work, grid approval and paperwork.
Batteries, upgrades and repairs on separate pages, for people who already have a system.
What the warranties cover: the panel maker's part, the inverter's part and your installation work.
How you handle the grid connection paperwork and the rebate paperwork, and who does what.
Photos of your own installs, showing neat cable runs, clean rails and an earthed switchboard.
A line on what you won't promise, like exact savings or payback, and why.
A page for businesses, farms and large roofs, with the types of premises you take on.

The work your customers look for

solar panel installation
home battery storage
inverter replacement
system upgrades and extensions
hybrid solar and battery systems
commercial solar
solar system repairs
faulty inverter diagnosis
solar with EV charging
system monitoring setup
panel cleaning and checks

What they type

"solar panel installation"
"solar installers near me"
"home battery installation"
"solar system quote"
"inverter replacement"
"commercial solar"
"solar panel repairs"
"solar and battery"

The rules that shape the words

In most states the electrical licence number and name belong in advertising, a website included, so show yours in full.

Installer accreditation is now run by Solar Accreditation Australia, so show your accreditation as it stands today and take down any older badge.

Don't promise bill savings or payback times, and when you quote a price after rebates, say what the rebate depends on.

The ACCC's single price rule means a total installed price is at least as prominent as any part price, such as the cost of the panels alone.

How the rules differ across Australia for solar installers
New South Wales	In New South Wales, electrical work is specialist work, so advertising carries the licensee's name, the licence number with its category, and a phone number at any job value. Building Commission NSW holds the licensing, and the internet counts as advertising.
Victoria	In Victoria, a Registered Electrical Contractor shows the REC number on anything that offers electrical contracting work. Energy Safe Victoria sets that rule, so REC goes in the footer and the quote panel, written the way the registration reads.
Queensland	In Queensland, the Electrical Safety Office wants your registered name and contractor licence number wherever you advertise. A trading name sitting alone on the home page doesn't cover it, so both go on every page.
Western Australia	In Western Australia, the EC number has to be conspicuous in advertising, at no less than half the size of the largest lettering. Building and Energy publishes the guideline, and it's why we never tuck the number into small print.
South Australia	In South Australia, Consumer and Business Services asks for your electrical contractor licence in any advertising and names the website outright. It goes in the footer and near the quote form.
Tasmania	In Tasmania, CBOS licenses electrical contractors. Your number goes on the site regardless, because it's what a careful customer looks for first.
ACT	In the ACT, Access Canberra licenses electricians and watches how tradies describe their licence class in advertising, so the site uses the exact class your licence shows.
Northern Territory	In the Northern Territory, we put your licence number on every page whatever the rule, because people check it before they let anyone near a switchboard.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for solar installers

We haven't built a sample for solar installers yet, so here's the nearest kit. Yours is built on your own words and photos.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A savings figure in large type with no mention of the assumptions behind it.
An old accreditation badge on a page that still shows the previous scheme's logo.
A system price after rebates with no price before them, and no note of what the rebate depends on.
Panel and inverter brands left out, so buyers have to ring to find out what they're getting.
A page that sells only new systems and ignores the many owners who need a battery or a repair.

Questions from solar installers

Buyers compare solar quotes closely. What helps a site stand out?: Showing exactly what's in a price: the panels, the inverter, the mounting, the switchboard work and the paperwork. When two quotes differ, the customer wants to know why. A page that spells it out makes yours the one that's easy to understand.
Should I advertise savings or payback?: Be careful. A figure depends on the household's use, the roof and the tariff, and you can't promise it. Better to say what affects the result and invite the customer to send a recent bill so you can talk about their house.
How do I show I'm accredited?: State the accreditation with its number and the scheme that issues it, and check that any badge on the site is the current one. Show your electrical licence separately. A buyer worried about dodgy installers will look for those numbers first.
Do batteries need their own page?: Yes. A battery buyer already has a system and wants to know about compatibility, backup power and what goes in the switchboard. They search for it by name, so a separate page, with the brands you fit, captures people who would never read a page about new panels.
What should the quote form ask?: The suburb, the roof type, the age of the switchboard, whether the home is single or three-phase and roughly what the bill looks like. Ask for a photo of the switchboard too. Each answer lets you give a firmer figure and shows the buyer you know the trade.
Should I name the panel and inverter brands?: Yes, since buyers look them up. Say why you chose them and how their warranties work. If you offer more than one range, explain what separates them. Hiding the brands makes people suspect they are the cheapest on the market.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.