Landscaping is visual. Do I need more than a photo gallery?

You do, because a gallery doesn't answer the buyer's real question: can this person deliver my job? Add the suburb, the size of the space and a line on what you did. A short note on how the job ran does more than another dozen pretty images.

Should I show prices on a landscaper's site?

Rarely a fixed figure, since every yard is different. Explain what moves the cost, like access, levels, materials and drainage. A budget range question on the quote form lets you steer people to jobs you can do, and it saves wasted site visits.

I design and build. How should I explain that?

As two linked steps. First the design: a site visit, a plan and a quote the owner can take or leave. Then the construction. Say whether the owner can take the plan elsewhere. Buyers feel safer when they know what they have if they decide not to continue.

Do I need a separate page for retaining walls and paving?

Yes. A person who needs a retaining wall has a structural problem or a sloping block. A person who needs paving wants a surface. They search differently and want different proof, like a finished wall on a steep site or a neat level patio.

How do I handle maintenance work on the site?

Give it a page of its own if you do it. Maintenance customers want to know how often you visit, what a visit covers and whether you take responsibility for the plants. It also produces repeat work, so it deserves a clear route from the home page.

What do I say about plant guarantees?

Be specific. Say how long the guarantee runs, which plants are covered and what the owner must do, like regular watering. Most losses come from neglect or a bad season, and a clear line protects you and sets expectations.

Websites for landscapers

Website design and development for landscapers across Australia: design and construction explained as separate steps, so a buyer knows what they're paying for.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

A new backyard with a sandstone retaining wall, fresh turf and native plantings

What a site for landscapers has to do

Landscaping is bought with the eyes. People scroll a dozen gardens, save the ones that look like a place they'd want to sit in, and then ask who can build it. Your photos do most of the selling, but only if each one says where it is, how big the space was and what you actually did to it.

The second thing a buyer looks for is a sign that the job won't get out of hand. Landscaping runs across several trades, from retaining walls to paving to planting, so explain how you scope it, who does what and how changes are handled. A short form with a photo upload and a rough budget range gets the conversation going.

What the site carries

Finished projects labelled with the suburb, the size of the block and the work done, not a collection of unnamed gardens.
Design, construction and maintenance explained as separate services, with a note on which you take on.
A quote form that asks the yard's access, the rough budget range and a photo or two of the space.
A plain account of how a job runs: the site visit, the plan, the quote, the order of work and the finish.
Hard landscaping and soft landscaping on separate pages, since the buyers and the questions differ.
Which parts you do yourself and which you subcontract, like irrigation, electrical lighting and large retaining walls.
Your landscaping licence number in full beside the right label, where your state licenses this work.
Photos of your own crew and your own machinery on a real site, not a stock shot of someone planting.
What your plant and turf guarantees cover, how long they run and what watering is expected.
A note on council approvals, levels and drainage, so the buyer knows you've thought about them.

The work your customers look for

garden design
backyard makeovers
retaining walls
paving and pathways
turf laying
decks and pergolas
outdoor kitchens and entertaining areas
irrigation systems
planting and garden beds
low-maintenance gardens
driveways and front yards

What they type

"landscapers"
"landscape design near me"
"backyard makeover"
"retaining wall builder"
"paving contractors"
"turf installation"
"garden design"
"landscaping new home"

The rules that shape the words

Where your state licenses this work, show the licence number and name in full, and don't suggest it covers every part of a job such as a retaining wall or a deck.

Only call a garden low maintenance or water-wise if the plants and the irrigation really are, since Australian Consumer Law covers claims about what you deliver.

Use before and after photos from your own work, and say when a photo shows a garden at a later stage than you built it.

A plant or turf guarantee is a promise, so state its length, what it covers and what care the owner has to give.

How the rules differ across Australia for landscapers
New South Wales	Whether a landscaper in New South Wales needs a licence depends on the work and the size of the job, so check with Building Commission NSW. If your work as a landscaper is covered, advertising for licensed residential work carries the licensee's name, the licence number with its category of work, and a phone number, and the rule reaches the internet.
Victoria	Whether a landscaper in Victoria needs a licence depends on the work and the size of the job, so check with the Building and Plumbing Commission. If your work as a landscaper is covered, domestic building advertising carries the practitioner's name and registration number, print and online, social media included.
Queensland	Whether a landscaper in Queensland needs a licence depends on the work and the size of the job, so check with the QBCC. If your work as a landscaper is covered, websites head its list of advertising that carries the licensee's name and number, and the name has to match the licence, so a trading name alone can fall short.
Western Australia	Whether a landscaper in Western Australia needs a licence depends on the work and the size of the job, so check with Building and Energy. If your work as a landscaper is covered, the Building Services (Registration) Act asks for the registration number in any advertising.
South Australia	Whether a landscaper in South Australia needs a licence depends on the work and the size of the job, so check with Consumer and Business Services. If your work as a landscaper is covered, building work advertising carries the name and the licence number.
Tasmania	Whether a landscaper in Tasmania needs a licence depends on the work and the size of the job, so check with CBOS. If your work as a landscaper is covered, the site shows the licence number.
ACT	Whether a landscaper in the ACT needs a licence depends on the work and the size of the job, so check with Access Canberra. If your work as a landscaper is covered, the site shows the licence number.
Northern Territory	Whether a landscaper in the Northern Territory needs a licence depends on the work and the size of the job, so check with the Building Practitioners Board. If your work as a landscaper is covered, the site shows the licence number.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for landscapers

We haven't built a sample for landscapers yet, so here's the nearest kit. Yours is built on your own words and photos.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A gallery of beautiful gardens with no suburbs, no sizes and no sign of who built them.
Stock images of English cottage gardens that have nothing to do with the work you actually do.
A page that sells design when you only construct, or the reverse.
A quote form with no budget range, which attracts tyre-kickers and scares off serious buyers.
A guarantee on plants with no mention of watering or the season they were installed in.

Questions from landscapers

Landscaping is visual. Do I need more than a photo gallery?: You do, because a gallery doesn't answer the buyer's real question: can this person deliver my job? Add the suburb, the size of the space and a line on what you did. A short note on how the job ran does more than another dozen pretty images.
Should I show prices on a landscaper's site?: Rarely a fixed figure, since every yard is different. Explain what moves the cost, like access, levels, materials and drainage. A budget range question on the quote form lets you steer people to jobs you can do, and it saves wasted site visits.
I design and build. How should I explain that?: As two linked steps. First the design: a site visit, a plan and a quote the owner can take or leave. Then the construction. Say whether the owner can take the plan elsewhere. Buyers feel safer when they know what they have if they decide not to continue.
Do I need a separate page for retaining walls and paving?: Yes. A person who needs a retaining wall has a structural problem or a sloping block. A person who needs paving wants a surface. They search differently and want different proof, like a finished wall on a steep site or a neat level patio.
How do I handle maintenance work on the site?: Give it a page of its own if you do it. Maintenance customers want to know how often you visit, what a visit covers and whether you take responsibility for the plants. It also produces repeat work, so it deserves a clear route from the home page.
What do I say about plant guarantees?: Be specific. Say how long the guarantee runs, which plants are covered and what the owner must do, like regular watering. Most losses come from neglect or a bad season, and a clear line protects you and sets expectations.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.