Websites for cafes in Melbourne
A website for cafes in Melbourne and around Greater Melbourne: photos of the counter, the coffee and the regular's corner, shot in morning light.
From AUD 1,500, fixed before we start. No deposit. You pay when it's live.
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What people in Melbourne look for
Locals search by suburb or compass point, and phrases like the inner north, the south-east or the west are how many describe where they live. Victorian terraces and weatherboards fill the inner suburbs, brick veneer runs through the middle ring, and new estates and townhouses cover the fringes.
Apartment blocks around Melbourne mean many people don't have much space at home, so a cafe is a second living room. Say if you take laptops, how long people can sit and whether you do coffee for the whole block. Students around Melbourne use cafes to study and meet. Say whether there's wifi and power points, how late you stay open and whether a table is fine for a couple of hours with a coffee. New estates around Melbourne are short of places to meet, so a cafe becomes the neighbourhood's front room. Show the families and the pram brigade, say you welcome them and mention play space if you've got any. Melbourne is big enough that people look for a cafe near where they already are. Put your suburb and the nearest landmark in the first line, and say whether people from Dandenong or Preston will find parking easily.
Name the places you really work, the way people type them: Dandenong, Werribee and Craigieburn, not just Melbourne.
Searches worth answering
- "breakfast Melbourne"
- "cafe catering Melbourne"
- "coffee Melbourne"
- "cafe near me"
The parts a cafe's site can't skip
- Milk alternatives and dietary options on the menu itself, with any extra charge shown.
- Real photos of your counter, your coffee and the corner where regulars sit, shot in morning light.
- Today's opening hours at the top, with closed days and public holiday changes in plain view.
The work to name
- morning tea platters
- takeaway coffee
- brunch
- coffee beans
- breakfast
The rules that shape the words
Best coffee and similar claims on the site need a named source and a year, or they can mislead.
Dairy free, vegan and gluten free are claims that depend on how your kitchen works, so use them only for items you can keep apart, and invite questions about allergens.
Sample designs
Designs for cafes
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Daylight, butter and the hours up top
A daylight photograph of the room, then the hours with today marked, the address and the booking button on a butter band.
Sample design. Little Kurrajong is a fictional business.
Cafes in Melbourne: questions
- Isn't Instagram enough for a cafe?
- It shows the mood, but it's a poor place for hours, menu and address, and people can't search inside it. A website holds the dependable details and backs up your Google listing, so a visitor who clicks through finds the same answers everywhere.
- What's the most useful thing to put on the home page?
- Today's opening hours. Most people looking up a cafe want to know if they can walk in now. Put them at the top, change them on public holidays and make sure the Google listing says exactly the same.
- How can a cafe in Melbourne stand out when there are so many?
- Be specific and show your face. Use photos from real jobs in places like Northcote, Camberwell or Williamstown, and write about the streets you work in. Generic copy blends in across a big city, while local detail reads as someone who actually knows the area.
From AUD 1,500
Fixed before we start. No deposit. You pay when it's live.
- Your site goes live on your domain and you've got 7 days before the invoice is due.
- The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
- You edit your own words and photos, and your old site stays where it is until you're happy.
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