Websites for restaurants in Sydney

People rarely search for Sydney alone. They use the suburb or the region, like the Inner West, the Eastern Suburbs, the Northern Beaches or the Hills. Summers are warm and humid with sharp afternoon storms, winters are mild, and the bush edges of the north and south can see fire in a dry season.

Near the water around Sydney, people want to know about outdoor tables, the view and whether the weather changes the evening. Put your outdoor seating, the sunset times you suit and a wet-weather plan on the page. Sydney is big enough that diners search by suburb, so put your own suburb in the first line, add the nearest cross street and say whether people from Chatswood or Randwick can park easily. Diners around Sydney come from many food traditions, so say plainly what cuisine you cook, what's halal, vegetarian or vegan on the menu and which dishes are mild or spicy, in short sentences. Many Sydney diners decide on the train home or after the kids are in bed, so a booking button that works on a phone late at night and a menu that loads quickly catch tables a phone-only site loses.

Name the places you really work, the way people type them: Chatswood, Mosman and Marrickville, not just Sydney.

Searches worth answering

• "restaurant near me"
• "dinner Sydney"
• "private dining Sydney"
• "restaurants Sydney"

• Parking, public transport and step-free access, said clearly.
• Gift vouchers and any set menus, each with its own simple page.
• Tonight's hours and the address with a map link, on the first screen of a phone.

The work to name

• set menus
• shared plates
• functions and events
• gift vouchers
• private dining

Everything a site for restaurants needs

Keep the web menu in step with the till and date seasonal menus, since a price shown is a price promised.

Alcohol advertising on a website or in social posts falls under your state's advertising rules, so check them before running a drinks promotion.