Websites for cleaning businesses

Letting a cleaner into your home takes trust, and the people searching know it. They want to know who's coming, what the clean covers, roughly what it costs and how to book, and they want to find that out in a minute on a phone. A cleaning site that answers those on the first screen has done most of its work.

The second half is the detail that stops disputes later. A checklist for a regular clean, a separate one for an end-of-lease clean, what you bring and what the customer supplies, and how you handle keys, pets and a missed visit. Photos of your team in uniform and real finished rooms matter more here than in most trades.

What the site carries

• A quote form that asks for bedrooms, bathrooms, the type of clean and a preferred day, and gives a price or a range back.
• A checklist of what each type of clean includes and what costs extra, such as ovens, inside windows or carpets.
• Separate pages for regular cleans, one-off cleans and end-of-lease cleans.
• The names and photos of the people who clean, and whether the same person comes each visit.
• Who supplies the products and the vacuum, and whether you'll use the customer's own if they ask.
• How access works: keys, lock boxes, alarm codes and pets, handled with a clear and careful process.
• Your cancellation and rebooking terms, in plain words, before the booking button.
• What happens if the customer isn't happy: whether you come back to fix it, and how soon they need to tell you.
• A line on insurance and police checks, only where you really hold them, with what they cover.

The work your customers look for

• regular house cleaning
• one-off deep cleans
• end-of-lease cleans
• bond cleans
• oven cleaning
• carpet steam cleaning
• window cleaning
• spring cleans
• post-renovation cleans
• holiday let changeovers
• move-in cleans

What they type

• "house cleaner near me"
• "cleaners"
• "end of lease cleaning"
• "bond cleaning"
• "regular cleaner"
• "deep clean"
• "oven cleaning"

A promise that a bond clean will pass inspection is one you have to be able to keep, so word it as what you'll do if the agent raises something.

Say you hold insurance or that your cleaners are police checked only if that's true today and you can show it.

A price or a from price has to say what it covers, and any compulsory extra is part of the total shown.

Reviews on the site must come from real customers, since fake or edited ones are misleading conduct under Australian Consumer Law.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

• A price that only appears after a long form, so people leave before they've seen it.
• Stock photos of a woman smiling in an immaculate kitchen that no real clean produces.
• An end-of-lease page with nothing about the agent's inspection or what the checklist covers.
• No answer on who brings the vacuum and the products.
• Promising a clean that passes every inspection when the agent's standard isn't in your hands.
• A form that never asks about pets, which leads to awkward surprises at the door.