Do I need to show my tax agent registration on the website?

Yes, if you offer tax agent services. Advertising them while unregistered is prohibited. Show your registration number and type, and use the Tax Practitioners Board symbol together with them. Put them somewhere easy to find, such as the footer and the about page.

Should I list my fees?

For standard work, like a tax return or a monthly bookkeeping package, yes. Show what's included and what would cost extra. For advice, explain how you charge and offer a first call to scope it. Clients who can't see any cost often assume the worst.

Can I promise bigger refunds or lower tax?

No. It's a misleading claim, because the outcome depends on the client's circumstances, and the regulator takes it seriously. Describe what you do, such as checking deductions and keeping records in order, and let the client work out the value for themselves.

I only get clients by referral. Why do I need the website?

Because a referred client still checks you out before ringing. A site that shows who you work with, your registration and what a first call involves confirms the recommendation. It also catches the people who ask a friend and are told only your name.

How do I stand out from the larger firms?

By being specific. Say which kinds of client you suit, who the client will talk to and how quickly you reply. A large firm can't offer a named person who knows your business. Show photos of the actual team and the office.

Should my site have a client portal login?

Only if you actually use one. A login link to the system your clients upload documents to is helpful, and it is best placed in the menu where existing clients expect it. Don't build a portal page for show that new visitors will read as a promise.

Websites for accountants

Website design and development for accountants across Australia: services described by the problem a client brings, not by a list of acronyms.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

An accountant's desk with ring binders, a calculator, a laptop and a tray of receipts

What a site for accountants has to do

Most people find an accountant through someone they know, then check the website before they get in touch. They want to know three things: whether you work with people like them, whether you are registered, and what it costs to start. A site that answers those near the top will turn a recommendation into an enquiry.

The second job is to explain the work in the client's words. A sole trader worried about the end of the financial year, a couple with a rental property and a small company that has outgrown a spreadsheet are each asking a different question. Give each a short page, a named person to talk to and a simple way to book a first call.

What the site carries

The registered tax agent's name, registration number and type, shown the way the Tax Practitioners Board symbol expects.
The kinds of client you take on, in plain words: sole traders, families, small companies, trusts and rental owners.
A short page for each service people search for, such as tax returns, bookkeeping, BAS and company set-up.
How fees work: fixed for a return, monthly for ongoing work, or hourly for advice, with what each covers.
A first-call page stating what to bring, what the call covers and whether it costs anything.
Named accountants with photos and a line on who looks after which kind of client.
The software you work with, such as the accounting packages clients use, so they can see you will fit.
How you communicate: who answers email, how quickly, and whether clients can reach you after hours.
A plain page on how a new client moves across from their last accountant.
Address, parking, video meeting options and the hours when the office is attended.

The work your customers look for

individual tax returns
sole trader and small business tax
bookkeeping
BAS and GST lodgement
company and trust set-up
payroll and super
rental property tax
self-managed super funds
cloud accounting set-up
business advice

What they type

"accountant"
"tax agent"
"small business accountant"
"accountant near me"
"bookkeeper"
"tax return cost"
"BAS agent"

The rules that shape the words

Advertising tax agent services while unregistered is prohibited, so only a registered agent can describe the practice that way.

The Tax Practitioners Board's registered practitioner symbol is shown together with the registration number and type, never on its own.

A fee or package on the site has to be the real price with its conditions, since Australian Consumer Law treats an unclear offer as misleading.

Claims about refunds, savings or results should be left out, because they can be misleading and no accountant can promise them.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for accountants

We haven't built a sample for accountants yet, so here's the nearest kit. Yours is built on your own words and photos.

A street photograph and a centred serif

A bright street photograph under the whole first screen, with the firm's name set large and centred in a serif.

Sample design. Bellbird Row Lawyers is a fictional business.

Open the demo of a street photograph and a centred serif
Warm photographs on a calm grey ground

Full-width warm photographs under a pale floating header, and practice areas set as photograph rows.

Sample design. Bellbird Row Lawyers is a fictional business.

Open the demo of warm photographs on a calm grey ground
Cream paper and ruled cells

A cream ground and a quiet serif, small greyscale photographs and numbered practice areas in ruled cells.

Sample design. Bellbird Row Lawyers is a fictional business.

Open the demo of cream paper and ruled cells
A headline down the photograph

A photograph fills the first screen and a very large headline runs down its side, its last words in the brand colour.

Sample design. Bellbird Row Lawyers is a fictional business.

Open the demo of a headline down the photograph
A glass panel and fine hairlines

A still street photograph with the headline in a dark glass panel, and sections opened by a hairline and a small label.

Sample design. Bellbird Row Lawyers is a fictional business.

Open the demo of a glass panel and fine hairlines

What goes wrong on older sites

Advertising tax agent services with no registration shown, which isn't allowed unless the agent is registered.
A wall of services written in acronyms that a sole trader can't decode.
A tax return deadline countdown that puts pressure on people instead of helping them.
Stock photos of calculators and handshakes in place of the actual people in the office.
Fees hidden entirely, so a new client has to ring just to hear whether they can afford you.

Questions from accountants

Do I need to show my tax agent registration on the website?: Yes, if you offer tax agent services. Advertising them while unregistered is prohibited. Show your registration number and type, and use the Tax Practitioners Board symbol together with them. Put them somewhere easy to find, such as the footer and the about page.
Should I list my fees?: For standard work, like a tax return or a monthly bookkeeping package, yes. Show what's included and what would cost extra. For advice, explain how you charge and offer a first call to scope it. Clients who can't see any cost often assume the worst.
Can I promise bigger refunds or lower tax?: No. It's a misleading claim, because the outcome depends on the client's circumstances, and the regulator takes it seriously. Describe what you do, such as checking deductions and keeping records in order, and let the client work out the value for themselves.
I only get clients by referral. Why do I need the website?: Because a referred client still checks you out before ringing. A site that shows who you work with, your registration and what a first call involves confirms the recommendation. It also catches the people who ask a friend and are told only your name.
How do I stand out from the larger firms?: By being specific. Say which kinds of client you suit, who the client will talk to and how quickly you reply. A large firm can't offer a named person who knows your business. Show photos of the actual team and the office.
Should my site have a client portal login?: Only if you actually use one. A login link to the system your clients upload documents to is helpful, and it is best placed in the menu where existing clients expect it. Don't build a portal page for show that new visitors will read as a promise.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 7 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 25 a month, billed yearly (AUD 300 a year).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.

Websites for accountants