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What a tradie's website needs to do in 2026
Most tradie work still starts the same way: someone has a problem, picks up their phone and searches. What's changed is how quickly they decide. Here's what your site needs to do in the minute you've got.
By the Fresh Site team. Updated 30 October 2026.
Put the number at the top, and make it work with one tap
A burst pipe or a switchboard that keeps tripping doesn't wait. The person searching is often standing next to the problem, phone in hand. If they have to scroll, or the number is a picture they can't tap, plenty of them will just ring the next result. For electricians, plumbers and roofers especially, the phone number belongs in the top corner of every page.
Say where you work
"Brisbane" is a big place. People search by suburb, and they want to know you'll come to theirs. List the areas you cover in plain words, and if you do a lot of work in a particular part of town, give it a page that says something true about the jobs you do there.
Show your licence and insurance
It takes one line and it settles a question every customer has. Put your licence number where people can see it, and say that you're insured. It matters most for electrical, plumbing and building work, where the customer is trusting you with their home.
Write for the urgent job and the planned one
Most trades get two kinds of customer. One needs someone today. The other is planning a bathroom renovation, a new deck or a re-roof and is comparing a few names over a couple of weeks. The first wants your number and your after-hours policy. The second wants to see what each service involves and ask for a quote. A good tradie site serves both without making either one wade through the other's stuff.
Let the work do the talking
Builders, painters and landscapers sell on pictures. A homeowner wants to see finished jobs that look like the one they have in mind: clean lines, a garden that's grown in, an extension that matches the house. Use your own photos, give them room, and add a before and after where you've got one. A dozen good photos beat a hundred average ones.
Keep the quote form short
Ask for what you need to call them back and nothing more: name, phone, suburb, and a line about the job. An optional photo upload helps for repairs. Every extra box is a reason to give up halfway.
Match your Google listing
Your Google Business Profile often gets seen before your website does. Keep the hours, phone number and service areas the same in both places, and ask happy customers for a review that mentions the job and the suburb. It helps on Google, and it's what the AI assistants read too. Our guide on getting found on Google goes into more detail.
What your customers are typing
These are the kinds of searches each trade's site has to answer:
- Electricians: "electrician near me", "emergency electrician", "switchboard upgrade cost", "electrician in your suburb"
- Plumbers: "plumber near me", "blocked drain", "hot water system replacement", "plumber in your suburb"
- Builders: "home builder in your suburb", "house extension builder", "renovation builder near me", "knockdown rebuild"
- Painters: "house painter near me", "exterior painting quote", "painter in your suburb", "interior painters"
- Landscapers: "landscaper near me", "garden design", "retaining walls", "landscaping in your suburb"
- Roofers: "roof repairs near me", "roof restoration", "gutter replacement", "roofer in your suburb"
If your site gives a clear answer to those, on a phone, in under a minute, you're ahead of most of the people you compete with. If you'd like a hand, see our pages on websites for electricians, plumbers, builders, painters, landscapers and roofers.